Social Media Research Paper Example | Topics and Well Written Essays - 1500 words

Social Media - Research Paper Example This paper seeks to give an in-depth evaluation of social media marketing. Different social media networks have subscriptions in terms of millions, which are cheaper than other media platform. This is very beneficial to the marketing company as the resources saved can be used in investing in other fields, which would ensure the continuous expansion of the company. Therefore, social media platforms are able to make it easier for companies to make a variety of cost effective strategies and campaigns In marketing, the number of audience who access the information being presented by the advertising company matters a lot in the success of the entire marketing process. Since the cost of accessing other media such as newspapers is high, social media fit very well to numerous individuals. The services are easily accessible to many, especially the youths and middle-aged persons, who form a significant percentage of the targeted group for many products. Through blogs and articles, social media platforms have been proved to be very effective in driving traffic to the website, which in most cases results in stronger brand names and increased sales, which are essential for a brand to have a competitive edge in the market (Meyerson and Entrepreneur press 3-63). When marketing global products, other means of marketing such as billboards, newspapers and radio are not effective due to geographical boundaries limitations. On the other hand, social media has no geographical limitation, and thus can be used by various persons in numerous regions across the globe. As such, in marketing global products, social media is very effective as it allows people from different geographic location to meet at the same time and at the same time and air their view freely. This enables the company to have an understanding of the global perception of their product, and