Corporate Social and Ethical Responsibilities of the Caarmania Assignment - 2

Corporate Social and Ethical Responsibilities of the Caarmania - Assignment Example The targeted customers of the company are all car lovers from infants to the elderly ones. We identified that car and speed are real passion for many people and toy cars are one way for satisfying this passion. Therefore, the customer groups of the company include all age groups. Scale model cars are mainly targeted at the elderly people while the radio controlled cars are mainly targeted at the age group below 20. Thus Caarmania intends to be a one-stop solution for the car lovers of all age groups. The ethical responsibilities of the company include selling of toys that are not harmful or hazardous to the customer to whom it is sold. We avoid selling products that are manufactured by materials which are potentially harmful for the customers. We make a good analysis of the material quality of the toys before taking the orders. As a social being we understand our commitment towards the society that we operate. Therefore, we support a recycling system under which we take broken or use less toys from the customers and send them to third-party recycling units. This way the plastic and other metal wastes arising out of unused toys are reduced. In order to encourage the customers for this, we also pay such customers based on the toys that are returned. Caarmania had to undergo various challenges in the initial years of its operation. The main challenge faced by the company is to reach the customers. Unlike other toy retailers, Caarmania is targeted on all the age groups. Therefore, marketing activities had to be carried on to reach all the customer groups. To target children, we focused on schools. We sponsored various events conducted at major schools in the cities. We also conducted painting competitions at the cities where we had presence. This way, we were able to reach the children as well as the parents. The second main challenge we faced is the source of fund for expansion. Though we were established in 2007 we adopted an aggressive strategy on the expansion s ide. We wanted to capture the market before the competitors would. Expanding to other market even before breakeven was a challenge. Funding by venture capitalists helped to overcome the challenge of raising fund for expansion. Now we are well established in all the five cities and the business is doing very well on all these cities. (Alessandro, 2006) Employees and their commitment have been the backbone of the success of our company. We have a total of 80 employees including those who are involved in the transport and logistics. Salespersons represent the largest group among our employees. We treat every single employee as a factor of success of our business. In Caarmania, we address each other by their first name irrespective of their designation. From the observation of what we have practiced over years in our company, we understand that employees are motivated by outcomes and expectations.